Romancing the customer

What do romance and customer service have in common? Customers now expect businesses to demonstrate long-term commitment

Lasting relationships require thought and energy - brand fidelity requires the same
Inconsistency and indifference kill relationships - many businesses totally ignore their customers or worse, contact you only when they want something

Avoid the curse of the promiscuous customer or the one night stand by adopting a strategy of romance in your business. Packed with easy to implement and fun ideas to build profitable businesses and customers who believe you're 'the one'.